12-Part Sales Letter In Depth - Getting Their Attention The Headline

The first part of a 12-part sales letter is called Getting Their Attention.

Usually this is done with some sort of hard-to-ignore headline. Time-tested headlines include:

• Secrets of X Revealed!
• How to X
• Warning! Don't Even Think Of Doing Y Until You Learn X

However, in the ever-more-jaded internet marketplace, other approaches can work, such as the Echoed Complaint:

"Arrgh! This Pile of Bills Only Gets Deeper!"

or the Amazing Results Testimonial Quote:

"My Sales Increased 400% In One Quarter When I Hired X"

or even the What The Heck Question:

"Does Your Doctor Want To Keep You From Getting Well?"

The point of all these headlines is to make what you have to say impossible to ignore. You can experiment to find what gets your viewers to keep reading.

Next Installment: 12-Part Sales Letter In Depth: Getting Their Attention The Sub-Headline

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