Creating A Masterpiece

When an artist sets about painting, there are many steps involved:

• Studying the Subject
• Underpainting the Canvas
• Identifying the Big Shapes
• Studying the Color Values to be used
  
• Blocking in the Colors
• Adjusting Color and Value
• Finishing the Painting

The list is deceptive, since some steps take longer than others and some steps demand more expertise than others. In drawing a figure for example, the head and face often require as much time and attention as the entire rest of the figure; and getting the eyes right may require the most expertise of the entire painting.

So it is with internet marketing. It has been my experience that when people first think of a web page, they are unaware of its potential and don't become aware until after they have had a web page up for a while. Sadly, they often find out they have made a few crucial mistakes and need to start from scratch.

Many people put money, time and attention into creating websites that amount to beautiful hand-painted billboards on desert highways. A little understanding on the front end can help tremendously.

Next Installment: Understanding the potential of a website

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